Issues and their priorities
Technical SEO audit of your website
An SEO audit is a technical website check that shows whether search engines can reach, index and understand the site's pages. You get a list of the issues found, the affected URLs and recommended fixes. We explain what is worth fixing first and how to check the result.
On this page 9 sections
- 01What do we check?
- 02How do we check indexing?
- 03What do we review in page metadata and headings?
- 04Why do we check internal links?
- 05What do we check for speed, mobile and structured data?
- 06What do you get after the audit?
- 07What does the audit not guarantee?
- 08An audit or ongoing SEO services?
- 09What do we need to start?
What do we check?
We choose the checks based on the site's size and technology. We look first for issues that stop search engines from indexing or understanding pages, or stop visitors from using them.
- 01
Status codes, redirects and canonical tags
- 02
Robots.txt, the sitemap and indexing settings
- 03
Titles, descriptions, headings and internal links
- 04
Mobile version, speed and structured data
How do we check indexing?
First we find out whether the search engine finds the important pages and whether they make it into the index. If we have Google Search Console access, we review the page indexing report and compare it with the sitemap and the crawled pages. This shows which pages are not indexed and why. Without this access, we assess indexing from publicly available data, so the conclusions are less precise.
- 01
Indexing status
We look for important pages that are not indexed and for unneeded pages that have ended up in the index.
- 02
Redirects and status codes
We check for redirect chains, redirect loops, temporary redirects used instead of permanent ones, and broken URLs.
- 03
Canonical tags
We check that the canonical tag points to the right version of the page and does not conflict with other signals.
- 04
Robots.txt and sitemap
We make sure robots.txt does not block important sections and that the sitemap lists only working URLs that should be indexed.
What do we review in page metadata and headings?
We review page titles, meta descriptions and headings. We look for missing, overly long and duplicate titles: when several pages share the same title, the search engine finds it harder to tell them apart. We check that each page has one H1 heading and that it matches the page topic.
We flag separately the pages that compete for the same search query. In that case we suggest which page to keep as the main one and how to narrow the topic of the others. We do not write content: we tell you what to change, and you prepare the texts, or we enter the content you provide at €45/hour.
Why do we check internal links?
Internal links help the search engine find pages and understand which ones matter most on the site. During the audit we look for pages that no internal link points to. Such pages may be in the sitemap, but the search engine finds them later or treats them as less important.
We also check for broken internal links, links to redirected URLs and unclear link text. In the results we list the pages and suggest which related pages are worth linking from.
What do we check for speed, mobile and structured data?
These checks show whether a visitor can use the page comfortably and whether the search engine reads its content correctly. We tie the issues we find to specific page templates, because one error in a template often affects many URLs.
- 01
Core Web Vitals
We assess the loading, responsiveness and layout stability metrics and point out the most common causes of slowness.
- 02
Mobile version
We check that content, menus and forms work comfortably on a small screen.
- 03
Structured data
We check that the JSON-LD data has no errors and matches what is visible on the page.
- 04
Priorities
We give every issue a priority, so that errors that block indexing get fixed first.
What do you get after the audit?
We point out the problem pages, explain the findings and suggest specific fixes. With each fix we give a way to check that it works. We separate urgent indexing issues from work that can wait.
- 01
A task list ordered by priority
- 02
Evidence for the technical issues found
- 03
Criteria for checking the fixes
- 04
A short discussion or a written summary, as agreed
What does the audit not guarantee?
Removing technical obstacles makes it easier for a site to appear in search, but rankings also depend on how useful the content is, how well it matches the search query, the competition and the site's authority. The audit does not guarantee first place. To see results, the recommended work has to be carried out.
An audit or ongoing SEO services?
An audit suits you when you need a clear assessment of the current state and a work plan. The ongoing service suits you when the key work needs doing, new search queries need researching, commercial pages need improving and Search Console data needs monitoring. The first stage can be the audit alone, with no monthly commitment.
What do we need to start?
The website address and a short description of the issue are enough. Access to Google Search Console or analytics helps us link the issues found to search impressions and clicks. Access is shared only in a secure way agreed separately. Do not send it through the public contact form.
Frequently asked questions
How does a technical SEO audit differ from a free tool?
A free tool flags signs of possible issues, but not how much they matter for your site. During the audit we assess the context of each issue and the affected pages, separate real errors from unimportant warnings and decide what to fix first. You get a specific plan for fixes and checks, with the affected URLs.
Do you fix the issues after the audit?
We can, if the fixes fall within our expertise. We agree their scope and price separately after the audit, once it is clear how much work is needed. Your developer can also make the fixes, because the audit report lists the affected URLs, the recommended solution and a way to check that each fix works.
Does the audit need Search Console access?
Not necessarily. We can run most technical checks by crawling the publicly available site. Google Search Console access, however, helps us check actual indexing, search queries, indexing errors and trends across affected pages. Limited read-only permissions are enough, admin access is not needed, and you can revoke the access at any time.
How much does an SEO audit cost?
A standalone SEO audit for a small business website costs from €150. We confirm the final amount in writing after assessing the site's size and technology. If you order Lithuanian SEO within a month of the audit, the audit fee is credited towards the €300 initial setup. Fixing the errors found is not included and is agreed separately.
Send us your website address, and we'll tell you what the audit will cover.
We reply with a proposed first stage and a clear price. You can also write to us directly:
info@techprojects.ltDiscuss an SEO audit